Internet Traffic Needs Quantity AND Quality

 

With all the traffic-generating software available today providing easy ways to get lots of traffic redirected to your website, it's easy to lose track of the bottom line. Your website's main purpose is to do something other than just generating hits. It can be the promotion of a product, or providing information on a certain subject. Whatever the case, the volume of traffic running through a site is a major determinant in it's success as a website. However, this is only part of the equation, and some people lose track of their website's main goal in the race to get more hits than everybody else.

Eventually, this leads to their ruin, no matter how many hits they get. One of the best ways to avoid this problem is to keep your website's original, main purpose in mind at all times. Granted, aggressive online marketing software can get you a lot of hits - but will you KEEP those people coming back to your website? That's the question. Always focus first on what you're about. Keep your content fresh and always make sure that you give people a reason to come back and visit you, or you'll wind up the proverbial flash in the pan. Aside from making your website itself interesting, you have to select your target traffic wisely.

Simply bombarding tons of people to visit your website in the belief that the "good" ones will stick around doesn't always hold true. Why? Because the sheer volume of traffic made up of mostly casual browsers or even misdirected hits from any traffic-generating software you're using will ultimately cause lag and bog your site down. This can turn off even those who might have otherwise wanted to browse, or conduct business with you in the first place. So you need to do your research when selecting your target audience. This is made easier by the fact that most software meant to either generate or attract traffic can be customized to your specifications - how aggressive it gets, what types of advertisement to use, parameters on email addresses and websites contacted, that sort of thing. This ability to customize should be used fully to make sure that the audience you reach is the one you want to.

Often, it is a good bet to aim for a smaller but solid customer base that will generate constant traffic from coming back often. Then you can expand from there, slowly building up by looking for more clients to contact. You can also improve your website as you go along to cater to your existing traffic, using things like referral systems to get browsers to participate and bring people they know in (which makes them inclined to stay even more since they'll have friends using your site too). Naturally, this gradual ramp-up can also allow you to improve your site to meet the increasing number of traffic going through. This will be rather different from the usual "randomized" traffic pulled in by traffic generators, who will be there one moment and gone the next, making your traffic spike wildly. Aim instead for a gradually increasing curve to your traffic rate that rarely diminishes and often increases.

 

In this way you can make sure that your website becomes a long-term investment of your time, money, and effort.

Vaurn James is the Owner of http://SuccessRoute.biz

 

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How to Drive Targeted Traffic to Your Website with Free Podcasts

 

Podcasts, like ebooks, do not generally require you to spend money when creating them. You may already have the materials and resources needed for creating a podcast: a good-quality microphone, a few software tools to edit your recording, and of course, valuable content. If you have all that then you can start creating free podcasts that could drive targeted traffic to your website.

Step 1 Formulate your script. Choose a topic that will be interesting for your target market to listen to and which they can benefit from as well. If you have a topic in mind already, research for more information about the topic. If you have enough data, it?s time to start a script. Think of writing a script as something similar to creating an outline. A script will let you ensure that the flow of information is logical, orderly, and smooth. A script is made up of several acts and an act is made up of several scenes. Choose the best scene or act for which you can redirect the dialogue to your business. It?s very, very important to mention your business because you want people to remember where the podcast comes from and where they could go if they want more.

Step 2 Choose the proper format for your podcast. Consider your resources, skills, and topic. Would you like the podcast to take an interview format? should it be formal or informal? How about a monologue?

Step 3 Consider the length of your podcast. If you don?t have an established reputation online just yet then not many people will be willing to give their entire time to listening to your podcast. New online business owners are better off limiting their podcasts to a short duration ? maybe not more than fifteen or thirty minutes. When you get a bit more popular then that?s the time you should make your podcast longer. For now, it?s better to keep things short, simple, and sweet. Make your listeners look forward to what you have to say next.

Step 4 Start recording. Choose the best place where you can record. An ideal room would have sound-proof walls and carpeted floors to preserve the original sound of your voice and other audio effects. The room must also be free from external background noise like a mouse squeaking in the corner, an open window letting in street noise from below, or something similar. Make sure you subject all your recording tools to a sound test and ensure that they?re in working order. Whoever the narrator or speakers are, they must have clear and well-modulated voices and able to enunciate words perfectly.

Step 5 Humor is always appreciated but only if it?s applied at the right time and place. Adding a touch of humor here and there, especially if it?s ad-libbed, will go a long way in obtaining the loyalty of your listeners.

Step 6 End your podcast with an invitation for your listeners to check out your other podcasts. Let them know what you have in store for them next and your regular time and day for uploading podcasts in your website. Listen to your recording several times before making it available for downloading.

Step 7 Lastly, submit it to directories and make sure to use the same set of information when describing your podcast. Include targeted keywords with your description and don?t forget to display your website address!

Vaurn James is the Owner of http://SuccessRoute.biz

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How Viral Marketing Can Make Your Website More Popular

 

In the offline world, viral marketing means that you are spreading the word about your product or service, and the rumors about it are catching and moving fast, like wildfire ? or, actually, more like a virus that has lost control. In this case, however, a marketer has full control of the situation, because all that he needs to do is urge his boss to release the product or service in order to satisfy the curiosity of the target market. This can be the same disadvantage that makes viral marketing so dangerous: customers are so inundated with advertising messages and promises, so that if the product or service fails to live up to expectations, the company that produced it just might fall into ruin.

In the online arena, viral marketing can be even more dangerous ? in fact, it can work extremely well, or backfire and spin out of control. This is because there are many chances for viral marketing to take place online. All that viral marketing needs is a short message, a set of recipients, and a mode of delivery. A short message can be easy to come by for companies or businesses that know their products and services well. A set of recipients can also be obtained fairly quickly from directories or lists of contact details of prospective customers. It is the mode of delivery that makes viral marketing so easy online. There are actually many modes of delivery online that can make viral marketing spread even faster than it would offline.

Because of the paradigm of Web 2.0, more and more people are finding their way online and finding it easier to express themselves in the online arena. This means that many people will have their own websites, a means to react to entries on the website or blog that the person has produced, and membership in various social networks where friends can come together to discuss their favorite topics and ways to indulge their interests. If word gets out on a blog or social network about a great product, service, or website, the word spreads quickly through the web of people and online personas, and viral marketing is born. So what does this mean for your website?

 

It means that there are many ways for your website to succeed online only if you know how to exploit the different ways that Web 2.0 can spread the word on your website, products, and services. You can start by maintaining a blog, and then being a member of forums and online groups at the same time. Your membership will allow you to post your opinions, help other members out with their problems, offer tips, and give advice. Once you have sealed your reputation, you can then direct people to your blog, where they can make comments and get a chance to tell other people about your products, services, and website. Make sure, however, that your products and services really do live up to expectations, and that you update your website regularly.

 

Once viral marketing gets started, it can be difficult to control. Of course you will not be able to please everybody, but at least you know the techniques to employ when you want to try. These are only a few aspects of viral marketing that you may want to consider. For more information, read about Web 2.0 and the importance of social networks. Once you get into these networks, it will be easier for you to market your website, products, or services.

 

Vaurn James is the Owner of http://SuccessRoute.biz

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Cheap Ways to Generate More Traffic for Your Website

 

Websites run on traffic, it's a fact of life. Whether you're getting paid for every person who visits your webpage, or offering services and products on your website, you can never have too much traffic running through your site. More traffic means more people looking at you, means more publicity and money. One way or another, you earn more when your traffic is high. Still, most people wind up investing a lot of money into generating traffic for their sites, so much so that they ultimately lose out because of high overhead costs. They either spend too much on fancy advertising programs, or pay too much money to other web sites to advertise their site, that they ultimately break even at best.

Here are three simple, cheap, yet effective ways to keep your traffic climbing higher without putting your wallet in the red. Search Engine Optimization - this is one of the simplest ways to get your traffic up. Simply put, SEO works by optimizing the words on your web site so that they stand higher chances of getting selected when people enter certain key words related to your site on search engines. SOE can be done a number of ways. There are SEO-tailored articles ghostwritten and given to subscribers by certain providers. This option also always ensures you have plenty of material for your website.

Another way to go about it is to buy an SEO program which alters articles you place on your website so that they are optimized for search engine key words. Another way is to use an SEO random keyword generator which gives you a list of random words which have high priority with a lot of search engines; then you can pick and choose these words to add to your web site as you will. False Traffic Generator Programs - this is a simple program which works hand in hand with SEO programs. Quite simply, search engines have two main criteria when placing a web site on their lists; one is key word density, and another is the number of hits that website has had recently.

A false traffic generator program can actually fool some (but not all) search engines into thinking that you've had a much higher number of hits than you really did. Two Way Links - this is another easy way to get traffic to your website. While most people pay other sites to have links placed to their own site, a two way link is simply an arrangement with another web site wherein you give them a link to your site in exchange for their having a link to yours placed on theirs.

Normally, neither side pays the other for the link or any hits redirected, because this type of relationship is intended to be symbiotic. While not every site will agree to such an arrangement, it never hurts to look around for other sites which will agree to this. It will help if you have a high traffic rate to begin with, as this can offer you some bargaining power when trying to work out a two way link deal with a website that also enjoys a lot of traffic. By the same token, if you have a high volume to begin with you can even work out a two way link where you pay them for every hit redirected to them and vice versa, if the web sites you're approaching have relatively lower traffic than yours.

 

This allows them more publicity since you have more traffic, and also allows you to save more money since their initial traffic is lower.

Vaurn James is the Owner of http://SuccessRoute.biz

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8 Quick Tips on Creating Traffic-Generating Infoproducts

 

Infoproducts can drive traffic to a website, but only if they possess the appropriate content and they?re marketed properly.

Tip #1 Write about what you love. Write about what you know. Readers will better be able to appreciate the infoproducts you?ve created if they can see that you?ve got at least a semblance of authority to write such works.

Tip #2 Write for the benefit of the readers. It?s not enough to write something you?re interested in. You must also write in such a way that will benefit your readers. If creating the infoproduct has been a pleasure for you, that?s good ? but it?s not enough to make readers want it. You need to have a specific goal in mind. You need to think of a way that will make the infoproduct a benefit for your readers.

Tip #3 If the new things that you have to share is not enough to make up one infoproduct then it?s time to hit the public domain! These refer to previously published works that you are legally allowed to use as many times as you wish and in any way you want. Works in the public domain can be great filler for your infoproduct; they can provide excellent background data for the few new topics you?ve come up with. Of course, make sure that any work you do choose to borrow or include is indeed public domain. When in doubt, the US Copyright office can always help you out. Also, there are several websites which only offer public domain works ? if you got your sources from these websites then there?s no need for additional verification.

Tip #4 What happens if you?ve got wisdom to impart but no skills to put it on paper? You hire a ghostwriter. Don?t let your writing skills ? or lack of it ? hinder you from creating traffic-generating infoproducts. There are so many ghostwriters in the marketplace offering their services for competitive rates ? choose any one of them and your plans for the Next Great American Infoproduct is back on track.

Tip #5 They say that you shouldn?t judge a book by its cover, but this sensible advice is rarely heeded. Sure, people know it?s the content that matters, but they prefer to buy books which offer excellent content and equally excellent covers. Once you?re done creating your infoproduct, you need to focus perfecting its marketing aspect: choose an attention-grabbing title as well as a visually appealing cover. Work diligently on the back cover teaser, too.

Tip #6 If possible, divide your content into several sections and make one infoproduct out of each. If you release them one by one, you can guarantee a constant flow of traffic to your website. If that?s not possible then consider writing sequels or related works instead.

Tip #7 Choose the right price for your infoproducts. Free is always best, but if you think you can?t afford to miss out on the opportunity to earn as well from your infoproducts then do make sure you attach just the right price on your infoproducts. More importantly, make it convenient for your readers to purchase your infoproducts.

Tip #8 Spread the word in any way you know how. Post entries about your infoproducts on your blog, create podcasts about it, post shoutouts on your social networking accounts, submit entries to social bookmarking sites ? simply put, don?t completely rely on search engines to do the marketing for your infoproducts.

Vaurn James is the Owner of http://SuccessRoute.biz.

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How Link Building Can Take Traffic to Your End of the Net Universe

 

In the world of Internet marketing, your URL is your identity. You may have the silliest website on the planet, or the most attractive one; you might have the best content for your research or the worst material, or the most useless text; you might have the best graphics and animation, or you might have the worst downloadable software. In any case, if your URL is out there, it can make you famous. Now why is this so? You can make the most elaborate description of your services, the most flattering words to describe your products and services, and the most highfalutin prose to show off your company. However, all these words cannot fit into a web directory, and you will need to have your link to show yourself off.

 

When people see this link, they should be redirected to your website whether or not you have the audacity to show your text off. Now how can this be advantageous to you? If you have your URL in all places, from magazines, to advertisements, to other websites? links pages, then you generate a buzz around your URL. Your link is now your identity, and the more buzz it generates, the more famous it becomes, and the more famous you become. The more famous you become, the more people can go to your site, and the more chances you have to convert these visits into profit.

 

This process, of placing your link nearly everywhere, is link building, and link building, when done prudently, can earn you your place in the net universe. All you need to do is know yourself well, and know your market perfectly. And although all this sounds very simple, it can actually be a long process that can cost you a lot of money. First, know yourself. Are you an up and coming company that is filled with verve and vibe, or a classic company that thrives on elegance? Know, moreover, what you want to become. Do you want to spread your wings out and cater to a great number of clients, or do you want to narrow your market and cater only to a few people?

 

All of these will spell out what kind of link building strategies you will carry out: young people frequent a certain kind of website, while the not-so-young will rely more on email and other things that can be read offline. Second, know your market. If you are catering to the young, you will need different strategies versus when you are catering to the not so young. There are certain colors, styles, and words that you need to use, and there are certain products and services that you can attach yourself to.

 

Moreover, because putting your URL on certain sites, products, services, and other marketing marquees can cost money, you cannot simply employ a shotgun method and place your URL everywhere. Remember, sometimes ubiquity translates into hard sell, and you can also turn off customers if you employ link building without prudence. These are only a few tips that you might want to follow as you engage in link building. There are still many other ways that you can carry it out, but the important thing to remember is that you should cater to your market.

 

You need to also know yourself well, because the efforts that you take on today?s marketing field will still resonate years and years from now. If you meet market needs and tastes, moreover, then you will succeed online.

 

Vaurn James is the Owner of http://SuccessRoute.biz

 

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[firstname], Using Excellent Writing To Drive Traffic To Your Website

 

Do you know that your flair for writing can generate you the traffic that you want for your website? If you have excellent writing skills, don't put it to waste. Use it to promote your site in more ways than one. Writers are currently earning so much writing articles like this for websites. Web owners in turn, use them for content and for website, product, or service promotion. Well-written articles optimized for search engines could help boost your web page's page ranking and performance on the searches.

 

To optimize articles, one needs to sprinkle it with keywords that are supposed to be repeated several times in the body of the article. This way, when a certain surfer tries to search for that term using a search engine, your website will come up first - or at least in the first page of the search results. You should know by now that if your website is on that very first page of search results, the higher is the probability that surfers will check your site and look for that thing they want to see. And that is one good way to generate traffic to your site.

 

But it doesn't end there. You might be wondering how you can improve traffic to your site after all the necessary contents have been loaded. Of course, there's something else you can do. And your excellent writing skills have a lot to do with it still. For starters, you can write for article directories. Article directories are sites whose the main purpose is to upload articles submitted by members. These articles are free articles. Other people can copy them and put them in their own websites.

 

They don't need to pay for it but one thing is requested from them - they have to publish the article in its entirely. This means they would need to include all embedded links and anchor texts found in the article. The author's description and by-line should also be included. If they don't agree to this rule, they can't use the article at all. You can include links to your websites on the articles you submit to article directories. IT is a good way to promote your site. The more people getting your articles, the more website carries your links. And the visitors of those websites would somehow find their way to your site as well. You can also do this free content technique without going through article directories.

 

Directly from your site, you can inform your readers that they are free to use your articles and publish them anywhere acceptable. Just include instructions on your page so they can use your articles accordingly. A lot of web masters needing content prefer to get articles from websites that they can trust rather than from an article directory. These are the ways that you can possibly put that excellent writing skills in work for you and your website. For webmasters like you, traffic is very precious. Every new visitor you have is a gem.

 

So if you think you can't write, start brushing up on past grammar lessons and some creative writing skills. You are certainly going to need them handy - especially if traffic is the main problem you have to deal with as far as your site is concerned.

 

Vaurn James is the Owner of http://SuccessRoute.biz.

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10 Creative Traffic Building Ideas

 

Everyone wants traffic to their website. It is not always easy to get more people to visit your site.

There are ways to generate the desired traffic.

It takes being creative and innovative sometimes; yet here are several ideas that will help.

 

1. Use Flickr. Social photo sharing drives people to your website. Add good tags to the photos so they attract the members on the site. Write a post in your blog and add the link to the Flickr site. The two sites will work in unison to draw traffic to your site.

2. Join a social bookmarking site. Share your favorite sites with other people sharing the same interests. Include your website. The social sites are like a specific search engine for many people. Add the bookmarks to your blog site to increase your internet traffic. Add interesting links to relevant products that the users are searching for. The more interesting links you have bookmarked the larger your following will become.

3. Start blogging. Join several sites where you comment on the blog posts. Add your URL with posting. Keep in mind you are commenting on your posts so remain focused on the topic since you do not want your posting to be deleted or considered as spam. You want to appear knowledgeable and someone others can trust.

4. Use forum signatures for promotion of your site with a live link. Use topics with great information and link them back to your sties. The more information you provide the readers the more they will rely on you for your new information. They will return repeatedly to read what you are posting.

5. Add widgets, themes, and extension to your site. There are many free additions that will enhance your site. Make your site interesting rather than the typical boring website. Make your site user friendly and exciting. Users want to see and experience new things, give it to them with your site.

6. Use your friends to know your business and have them help spread the word about your website. They can use their personal blogs, websites, and contacts to increase your website traffic.

7. Use industry specific sites to add links and networks with by contacting the websites. Many are willing to join the cause to help your build your website traffic.

8. Expand your exposure by adding podcasts to your site. Include audio and video that is interesting and intriguing.

9. Submit your feed to blog site directories. The feed will drive traffic from another site to your site. Last but not least:

10. Submit articles to article directories, using the resource box to drive traffic to your site and establish strong backlinks to your site; for the Search Engines. When you do your traffic building, it is not really about the traffic but offering what the readers want.

When you reach out to them with information and products you service a valuable purpose.

Vaurn James is the Owner of http://SuccessRoute.biz.

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