What Is Hot For Internet Marketing
Business Today
If you aren't sure what is hot for
internet marketing business today I have one word for you: Panda. You
may have heard people doing a lot of talking about Panda lately and
if you aren't sure what it is I will help you out. In this article I
will explain what Panda is, whether it is a good or bad thing and
what you need to do with your business to make Panda work for you.
Panda is an algorithm update by Google.
It was actually implemented in early 2011 and it sent many people
into a tailspin. There has been much written about in regards to
Panda and, as you can imagine, not all of it has been accurate.
For this article on what is hot for
internet marketing business today I want to start with the basics so
if you're not sure what an algorithm is it is basically just the
computer program that Google uses to define how websites will be
ranked.
I'm sure you know that there are
millions of sites on line and more everyday. All the search engines
want to make sure that when you and I go to the search engine to find
information on some product or service that we get just what we are
looking for. They want our results to be as spot on as possible. To
that end they are always tweaking their algorithms.
For us as internet marketers these
tweaks aren't really a bad thing it just means that we need to stay
up to date and we may need to make some changes to our sites and the
way we do things so we don't lose any of our rankings.
One of the biggest things that came out
of the Panda update was the way that people did article marketing. It
was common practice that people would find a list of keywords
associated with their niche market, write a bunch of fairly generic
low quality articles (or have them written for them) and submit them
all over to these huge sites called article directories.
The problem, at least according to
Google, is that the majority of these articles were repetitive with
little new information being presented and these huge article
directories had millions of them.
That was a no- no as far as Google was
concerned. For that reason many of these article directories suddenly
found themselves on page 512 instead of page one. As a result their
traffic went from a raging river to a trickle virtually overnight.
Scary, right? But it isn't all bad and
it isn't the death of article marketing. You just need to learn how
to do it better. Today the articles need to be longer for one thing.
They should be at least 700 words long.
But that's still not enough, they must
also be relevant to the topic at hand, they shouldn't be loaded up
with mindless keyword phrases and they must be well written.
You should also make changes right on
your website too. Add new content regularly and follow the same
quality guidelines I just spelled out. In addition don't make your
site all about keyword optimized content but rather just focus on a
topic. If your site is about dog training make that your focus when
creating your content.
For example, don't get so caught up on
a bunch of mindless keywords: dog training for German Shepard's, Dog
Training for Rottweilers, Dog Training for Poodles, etc.
Instead go for topics like: the best
dog collars for dog training, should you use treats for dog training,
how long does it take to train a dog, etc. See the difference? These
are topics not just keywords.
So, that is what is hot for internet
marketing business today. Follow these simple tips and you shouldn't
have to be afraid of the big bad Panda.
Vaurn James is the Owner of
http://www.successroute.biz
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