Dont Know How To Approach Internet Marketing Try These Ideas

Dont Know How To Approach Internet Marketing Try These Ideas

While some business owners prefer to keep to traditional forms of advertisement like television or billboards, this is a dire mistake. Marketing on the internet, while intimidating at first, can have fantastic results, giving a much better return on initial investment than traditional advertising. Read on to find out how you too can harness the power of internet marketing.

Be sure to be involved in online forums as a form of internet marketing. Social networking is a great way to make connections, share ideas, and get good backlinks to your website. You build trust with potential customers by getting to know them in a social setting when you participate positively in online forums.

When developing your online marketing materials, take advantage of the headline format. Headlines indicate key facts, important proclamations, and enticing prospects that can grab the attention and draw the reader in to explore your offerings. Your headline can include factual information like statistics or dollar amounts, or you can pose questions, special offers, or promotions.

An easy way to remind your current customers about your store and also, to tell potential customers about your store, is to send a press release. You can announce sales, new products or just remind your customers to come back and shop. Anything that brings your company to the front of your customer's mind, can really help your profits.

To become more efficient, you should set goals for yourself. Use a program to keep track of how many clicks each ad gets. If an ad does not meet the quotas you have set, you need to try something different. Be exigent with yourself, and if you see that your methods are not working you should always be ready to try something new.

An online magazine format is a versatile and effective communication device for a business that markets lifestyle products or goods that people strongly identify with as part of a larger interest. If your product is computer software, for example, include articles about the industry and recent developments in technology. This allows your prospective customers to view your product in the general context of the market.

If you sell product on your website, make sure you accept multiple forms of payment, like all credit cards, Paypal and even checks. Displaying the credit card and Paypal logos on your website has been shown to increase revenue, because a customer knows that the check out process is reliable and simple.

Learn and utilize successful strategies to engage consumers outside of your target audience. Sure, a great deal of your attention should be towards your target audience, but the real challenge is getting those prospects that aren't in your target group. If you learn and use effective strategies in capturing these consumers, you could really reach great heights.

If you want to be successful in internet marketing, find examples of innovative internet marketing campaigns and apply their ideas to your own internet marketing campaign. Sometimes, it is easier to leverage someone's knowledge and insight, instead of trying to reinvent the wheel. Using a tried and tested technique, will help you generate better internet marketing results.

Make sure to utilize videos for a product or service demonstration. These days, there is an expectation from consumers that they will be able to see the product in action. Making 'how it works' videos contributes to building trust with potential buyers, helping them move one step closer to buying your product.

To get more results for every internet marketing method you use, build your authority. Work on getting well-known in your particular niche to rank higher in the search engine as well as get more traffic to your web pages. People will also naturally turn to you for information and products, because they'll trust you more than other people or businesses with less authority.

While there are a number of strategies one can undertake for Internet marketing, a consistently proven successful strategy is simplicity. Do not include large amounts of text, flashing pictures or lots of exclamation points or question marks in your online advertisements. These will prompt most people to think of your brand as unprofessional, ignore the advertisements and skip over your services.

With these tips at your disposal, you are now ready to leap into the exciting world of marketing your products on the internet, reaching a whole new demographic of potential customers at an incredibly low cost. Apply these tips to your marketing techniques to skyrocket your company to the next level!

Vaurn James is the Owner of <a href="http://SuccessRoute.biz">http://SuccessRoute.biz</a>. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

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Blogging is booming. Look who's blogging... and why.

Blogging is booming. Look who's blogging... and why.

By Dr. Jeffrey Lant I feel lucky to be alive and on the cutting edge of what is fast becoming The Age of Blogging... and you should feel the same way. And if, by some chance, you don't know what a blog is and how it works for your benefit, you are lucky again; I'm going to reveal the true importance of blogs and some key observations on how to derive maximum benefit from them. Why blogging is sweeping the 'net and the globe. Consider this. The history of machine publishing begins in 1454 with the preparation of what became known as the Gutenberg Bible. It took over a year before finished copies were available. This was thought to be -- and was -- a great advance; hitherto books had to be copied by hand, a process that resulted in many errors, of omission and commission. Printing the Gutenburg Bible was a laborious process; as a result today just 21 copies are known. Over the centuries publishing developed. Books were easier to print... there were many more publishers to print them (thereby increasing the number of opinions and points of view available).... and in due course publishing advanced to where books could be universally distributed and available. But all this, important as it was, was as nothing compared to the most signal advance since Gutenburg himself. This is the blog. A blog is the publishing marvel which enables any person anywhere to post and distribute any message they want any time they want. It expunges the middle man, called the publisher, from the publishing equation and enables the new publishers -- you! -- to set their own agenda and make sure that their message is written just so... and distributed worldwide within minutes. The implications of this development are staggering. Until just the other day (in historical terms), to get your message out to the world, you either had to persuade a publisher or his designated representative (an editor) to publish your article... or you had to establish your own publication with all the expense and uncertainty that entailed. These days the process is radically different. Subscribe to a blogging service. Write your message. Update your message as necessary and desirable, even daily. And, always and forever, keep building your subscriber lists so that more and more people see what you have written. No longer must writers cringe like Uriah Heap before publishers; you, not they, control your content and can shape and refine it to the satisfaction of a single individual -- you! This has never happened before in the history of mankind and is an event of the highest significance for our species as a whole and the crucial availability and distribution of information. So, who's blogging? Powerful institutions are not always known for their ability to move quickly, understanding change and working at once to use such change to their advantage. But the advent of the blog has caused many to leap into this brave new world. One of many examples is Cardinal Sean P. O'Malley, Archbishop of Boston, Massachusetts, a prince of the Church, beloved of the Pontiff. O'Malley has become one of his Church's "go to" guys in the pedophile priest scandal and its related sexual issues. Like other Church leaders, I suspect O'Malley has been grievously unhappy about the constant drumbeat of terrible press his beloved church has attracted. You can imagine his eminence's eyes popping as he learned about the blog and grasped its implications. He probably jigged about his office... O'Malley no longer needs to submit to the impertinent, probing questions of pesky reporters and their insistent editors. Instead, he can shape and nuance his message just the way he wants it, to the very last comma. This is an unadulterated benefit for O'Malley... though not necessarily for truth since those pesky reporters authority figures do not like... are the means of digging, digging and digging some more; now they would be, to a significant degree, cut out of the process. The O'Malley's of the world can breathe easier. Recently (June, 2011), O'Malley used his blog to deal with a nasty issue that had parishioners of every hue very angry indeed. A liberal priest (no, not a tautology) had announced a "liturgy to commemorate Boston Pride 2011," an annual celebration of the city's gay, lesbian, and transgendered community. Conservative Catholics were enraged, many of them blogging their anger. This, then, had the result of haviing the mass "postponed" (church-speak for "it won't happen until hell freezes over, if then"). This, of course, had the predictable result of angering the liberals... and causing their blogs to erupt in a frenzy of vituperation. What's a poor prince to do? In years past, his eminence would have been forced by the hostilities of his brethren to go before the media and submit to questioning. That is not a thing princes like to do; in fact they abhor this profoundly irritating and degrading event of lese majeste'. Now they blog... now no one ever sees them sweat... because they no longer sweat at all! O'Malley, thanks to his growing proficiency as a frequent blogger, dealt with this more than tempest-in-a-tea-cup when HE wanted, how HE wanted... his blog carefully nuanced to his liking. In due course, working behind the scenes, with the message completely his without having to bother with reporters, the matter was solved.... at least this time. Not as smart: the Archbishop of Canterbury, Rowan Williams. Whereas Cardinal O'Mallley got the point about blogs and their utility, the Archbishop of Canterbury, senior cleric in the Church of England, did not. In the most recent (June, 2011) issue of the "New Statesman" magazine, his grace lashes out at the Conservative - Liberal Democrat coalition, which came to power 13 months ago. Williams was appointed in 2002 by Labor Prime Minister Tony Blair. Willams, way behind the technology curve, missed a grand opportunity not merely to get his message out to a worldwide audience far larger than the readership of a single magazine, but to grow his list (something no serious blogger can overlook). He opted for the traditional paper method... and that instantly limited the effectiveness of what he had to say. Had he, instead, set up a blog and posted his message there... his readership would have exploded and he would have added a host of new readers to his blog... where he could have worked early and late to convert them to his often irritating point of view. His grace will learn, however; he really has no choice. No "leader" of any kind does. For all, for each, it's "blog or atrophy and die." The same applies to you... which is why you must blog today, tomorrow, forever, or create your own irrelevance and obsolescence. a state of affairs you would really not relish.

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http://www.SuccessRoute.biz/?rd=vf4zcfdo http://www.empowernetwork.com/income.php About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission.http://SuccessRoute.biz.

How To Promote A Clickbank Affiliate Program With PPC

Pay Per Click is perhaps the most effective way to promote a Clickbank affiliate program possible. Sure, some people make money writing articles. Sure, some people make money from SEO. However, by and large the affiliates that really make money through Clickbank do it through pay per click. What are the secrets to success? Read on to find out.

Secret #1 ? Choose a High Converting, High Paying Product

Choose a product that has at least 20 points in its Gravity score. Don?t test new products, especially when you?re spending money on traffic.

A lot of people are afraid of promoting products that are ?over saturated.? The reality is that you can break into markets even if they?re ?saturated.?

However, as a beginner starting in the 20 ? 50 Gravity range is a very good place to start. Avoid the 150+ Gravity until you get more familiar with PPC.

Secret #2 ? Find Original Angles

Trying to bid on terms like ?weight loss? is financial suicide. However, what about bidding on ?Treadmills? or ?Tips for Jogging??

The idea is to try and find keywords which you can get on the first page for at under $.20 cents a click. In less competitive markets, you?ll be able to get tons of traffic through main keywords. Unfortunately, in more competitive markets you?ll have to get creative.

Come up with different angles to come at it from. Look for people who?re looking for the same thing your product offers, but will likely type in a different keyword.

Secret #3 ? Meticulous Tracking

One little known secret in PPC affiliate marketing is that almost all winning campaigns start out as losing campaigns. If you spend $100 and make back only $60, that?s actually a winner.

From there, you optimize your ads and landing pages to continually increase your CTR and conversion rates. It might cost you $300 in the beginning, but after your initial testing you?ll have a campaign that can make you hundreds of dollars a month on complete autopilot.

Every super affiliate tests their campaigns meticulously. Track everything on a keyword by keyword level. Use only one keyword per ad group. Write a unique ad for every keyword.

Secret #4 ? Different PPC Networks

The first place to start your testing is Google AdWords. Start out your testing with Google Only. That means no content network and no partner networks.

See how your traffic converts on Google only. Then if you?re profitable, expand to the partner network.

From there, mirror your campaigns over to Yahoo! Search Marketing and MSM Ad Center.

Only once you?ve setup these campaigns should you experiment with content network. Content network comes last, because the traffic is least targeted and tends to convert the worst.

Summing Up

If you pick a product with a good conversion rate and a good payout, find unique angles to promote it from, meticulously track and test starting with AdWords expanding out, then chances are you have a very solid chance at building a great PCC campaign.

Vaurn James is the Owner of <a href="http://SuccessRoute.biz">SuccessRoute.biz</a>. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Marketing A SEO Business-Dont Make Five Common Mistakes

In marketing a SEO business you need to make certain promises to the customers you find. These promises include helping them improve their overall layout and presentation on their website. There are five mistakes that business owners make that you could fix by marketing a SEO business. The five most common mistakes that business owners make are as follows: 1. Poor website design - Visitors to a website site need to be able to find what they are looking for in a timely manner. If not then they will just find someone else to do business with. Websites must be user-friendly and search engine friendly to be successful. 2. Lack of visibility - Business owners do not use the specific keywords and phrases in the content they place on their website that they need to let potential customers find them. If they are invisible to the online world their business will not be a success. 3. Lack of quality content - Quality, written content is the best way to draw visitors and search engine spiders to a site to increase search engine rankings. This means that the content must be updated regularly and be relevant to the product, service, or niche it is supposed to be associated with. 4. Use of "black hat" tactics - Black Hat techniques include techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. Black hat tactics will raise your site ranking, but only temporarily. The search engine spiders have become very adept at detecting the use of such tactics and will eventually penalize you for using them. 5. Incorrect use of Meta tags - Meta tags include title tags, keyword tags, and description tags. While not as important as keywords and the content included on a website for optimization, meta tags do have their place in the optimization of a website. Using meta tags correctly let the spiders learn all about the website when they get to it so they can see that the site is legitimate and relevant. Meta tags must be included on and targeted for every single page of a website. If you target customers who are lacking the knowledge to successfully execute their websites efficiently then you will have no problem increasing your bottom line as well as your customer's. Be certain you know what you are doing and make sure you talk to your customers first so you know exactly where the problems lie. Fixing someone else's problems can be quite profitable, if done correctly. Whether or not you guarantee results is up to you but, if you do, you better deliver. With your very first customer, you will have their livelihood in your hands and they are counting on you to make things better and increase their search engine rankings AND their bottom line. Do everything in your power not to let them down.

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Republished with author's permission.http://SuccessRoute.biz.

YOUR money is in THEIR pocket. What you have to do to get it out.

by Dr. Jeffrey Lant I've taught marketing for more years than I care to remember. The biggest challenge is getting students to understand how marketing works. What is it? Why do you need it? How do you get the biggest return? To answer these questions, I came up with a simple image that works wonders: YOUR money is in THEIR pocket. Do you want it to stay there... or do you want to get the funds into YOUR pocket? Bingo! Light bulbs start going on around the class room as one student after another "gets it." Of course they want to get their money out of that pocket. We're ALL clear on that. The discussion then shifts to how to get it out... and how to do it FAAAST! The Pivotal Role Of The Offer "Try this," I say to the class: walk up to someone on the street and ask them for $50. Will you get it? Unlikely. Instead be prepared for dirty looks and worse. "Asking," I say, "ain't getting." The students nod their heads knowingly. They've been there... done that. "Ok," I say. You guys get this. Then why don't these folks, at which I show them one marketing communication after another (Yellow Pages ad, brochure, direct mail letter, etc.) where supposedly savvy business people spent good money doing nothing more than saying "Here we are, here's what we have." "That," I say "is not marketing. It's just telling... not selling." If you want to make MONEY... YOU must motivate people to part with the bucks. Offers Get People To Move What gets people to buy is offers, offers, and more offers... saying, in effect, I'm prepared to give you * this * and this * and this IF and ONLY IF you take action now to get what I'm selling. "What," I ask the class, "is more likely to get you to respond: just saying here I am, here's what I do." OR saying "I'll give you one hour free for every three hours of my service you book." All knowing, the students say "people will act faster if you give them MORE." Now it's my turn to nod sagely. "Bingo," sez I. Brain storm offers all the time... because you will need an offer EVERY day you want to empty prospects' pockets and move that money I ask the students what days they want to profit in their businesses. They look quizzical: "Well, EVERY day," they say. Another "Bingo" from me. "So, if you want to make money EVERY day... then when do you need to make offers?" ANOTHER "Aha!" moment for my budding marketing masters. The idea is beginning to sink in that EVERY day you want to move money from your prospects' pockets is a day you must make offers. "Make offers," I say, "every day you want to make money." And I write "Money means daily offers" on the chalk board. Open A "Swipe File" Where can you find marketing intelligence, great offers that produce the bucks? In the marketing communications of people who live or die by marketing. And where do you find these? Everywhere! If you want to move money from other people's pockets into yours, start collecting and studying marketing communications. Open a "swipe file," and pop in marketing communications that work. Make this a daily endeavor. When you see ads that work for others, adapt the copy for your profitable use. Don't Stop! Marketing is like breathing. Stop doing it and you die. Finish any day by selecting the offer you'll use tomorrow. Start each day by reviewing how well yesterday's offer pulled. Note these results for future reference; winning ads should be repeated; ads that wilted must die. One more thing: see marketing as a great game, a game that takes everything you've got. Embrace it! Enjoy it! If you don't, your money will stay in THEIR pocket and that's just not acceptable!

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About The Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author's permission.http://SuccessRoute.biz.

Internet Maketing Classess

Internet Maketing Classes

Today, it seems all the rage is some sort of marketing online. Everyone seems to think that this is the new frontier on making money, and to a large degree that is true. But of course, you need to know what you are doing. For that reason you need to take the time to go through Internet marketing classes.

Marketing online isn't really that difficult, though you do have to learn several different skills. Each of these skills is pretty easy to learn, but there are many elements that you need to be able to master if you want an on going business.

There are many Internet marketing classes you can take, both online and off. For the most part you will find as good, or possibly even better, information in the online world. That is because things change very quickly on the internet and offline resources just can't keep up and make the changes to their curriculum as quickly.

Another reason is that many of the classes online are taught by actual internet marketing. They are "in the trenches" and know what works today. They aren't just teaching "theories" they are teaching techniques that they know work because they are working for them right now.

And, one last reason an online class may work better for you is that it will often cost a lot less than if you were trying to take classes at your nearby college. Most offline colleges charge a great deal of tuition and will force you to pay even more for books.

An offline college course may be easier for some people simply because some people like learning things "hands on". They feel more comfortable being able to ask a question right then and there. Having an instructor close at hand to ask questions of if you ever get stuck makes many people feel more comfortable.

After taking your class you will get some sort of "proof" that you've completed the class, whether that proof is a diploma or simply a report card, you will have a way to show that you have actually successfully completed the course (though you might get something like that with an online course too).

The point is this: when you decide that you need to learn more about internet marketing you have many resources you can turn to to get that education. It's up to you to weigh the pros and cons of online versus offline education.

You also need to take your time constraints into consideration. Many adults are already juggling work and family obligations and time is at a premium. For them, taking a class online at their own pace when it is convenient for them may be the best choice.

Just take these things into consideration when you are trying to decide the best type of class to take. The money you will have to pay for the course is important, but so is finding something you will feel comfortable with.

Take the time to find the best Internet marketing classes for you, your learning style, your time and your budget and you can start earning more money online.

Vaurn James is the Owner of <a href="http://SuccessRoute.biz">http://SuccessRoute.biz</a>. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Blogger Relations-Connecting With Your Peers

Blogger Relations-Connecting With Your Peers

Blogger relations is: "The process of connecting with peers and your audience to develop relevant content that illustrates your message and brand through content and responsiveness." Blogger relations is not all about the pitch, though. You can't just go barging in on someone else's blog and start pitching your wares. You will not be welcome even if your wares are related to the blog. At first, that is. What you need to do is read, read, and read some more to get the feeling of the blog and those who are posting on that blog. Then you need to start participating and posting yourself. You need to become a part of the "community" you want to pitch well before any pitching goes on. One word of caution, though, make sure you are relevant to the the blog you are pitching, or want to pitch. Too many times blogs get pitched and have nothing to do with the pitch whatsoever. To get a good idea of the topic of the blog, look back at the previous posts and the categories of topics discussed. If your pitch differs from any of these then do not embarrass yourself by trying to pitch that particular blog. Move on and find one that your pitch will be compatible with. After you have done some research into what the blog is all about and you feel it is a good fit you still need to become involved and part of that blog community before doing any pitching. You also need to be up front about who you are and what you are trying to accomplish. Make relevant posts and try to become valuable in that community. When the time is right to pitch the blog, make it as easy as possible for the bloggers to get to your full story. Summarize your pitch and provide a link to the full information. This allows the bloggers to access your information at their leisure and also makes it easier for them to repost your information so others can have a chance to access it as well. If your pitch includes a hard copy report or a book you want reviewed, do not hesitate to send it along. You will most likely get a mention in the blog about your book and a recommendation, be it a good or bad one. Bloggers like schwag. It helps build that all important relationship you want. You have done your research into the blog and you have built the relationship carefully and now are part of that community. You have people who like and respect you and the information you have provided and your pitches are welcome any time. This is how you successfully cultivate good working relationships. Go ahead and start on another blog but make sure you do it the same way you did this one. Blogger relations is becoming one of the best ways to get you information out there. Treat it just like any other word of mouth advertising and you will definitely benefit.

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Republished with author's permission.http://SuccessRoute.biz http://usahovercraft.com/mem/index.cgi?vaurnj

Are you an entrepreneur? Check these crucial attributes and see if you reallymeasure up. (You probably don't.)

Are you an entrepreneur? Check these crucial attributes and see if you reallymeasure up. (You probably don't.)

By Dr. Jeffrey Lant

Author's program note. This is an article about bold, visionary, business risk- takers called "entrepreneurs". Such people, by their intelligence, diligence, and shear bravado, overawe movie and sports stars in public awareness and regard and dwarf any renown which may come with mere public office, even the most high.

Entrepreneurs are the heroes of our age; never have they been more discussed, emulated, venerated and even worshipped as they are right now. On campuses around the nation and the world, the giants of entrepreneurial fame draw standing room only crowds while mere authors, statesmen, and musicians take second place, or worse.

Oh, yes, these are the heady days for entrepreneurs. It is no wonder you wish to enroll yourself amongst their ranks. But are you really cut out to be an entrepreneur? This article will make that clear, one way or the other.

To put you in the right frame of mind, I've selected the theme music for the hit television series "Star Trek", which celebrates those who boldly go where no man has gone before. This music was composed by Alexander Courage for the series which debued in 1966. It is highly suitable for those who don't merely move into the future... they create it. You can easily find it in any search engine. Get it now... turn up the volume... and closely follow the points in this article which will make it clear whether you will captain your own Starship Enterprise, or not...

What is an entrepreneur? Let's start with the definition.

Entrepreneur was originally a French word taken over lock, stock and barrel by the English speaking world, much to the dismay of the Academie Francaise, official guardian of the French language. Its definition is "One who undertakes to start and conduct an enterprise or business, assuming full control and risk." Now let's see if you are this person.

1) Entrepreneurs see the world not just as it is... but as it should be. From this fundamental fact about entrepreneurs all other facts derive.

Scratch an entrepreneur and you'll find a person who is not just tinkering with human reality today... but has been tinkering with it right from the get-go, even from the cradle. They never see just what is... in their mind's eye they see each and every situation as it can be... must be; they have only to do their bit.

2) Entrepreneurs say with Harry S. Truman, who proved as president of these United States to have the soul and inclinations of an entrepreneur, that "You can't have anything worth while without difficulties". And, "Mistakes would be made. No one who accomplished things could expect to avoid mistakes. Only those who did nothing made no mistakes."

Those without the blood and fiber of an entrepreneur live their lives in chagrined remembrance for all the mistakes, errors, miscalculations and bonehead decisions they have already made... and are sure, given the chance, they will make again. This paralyzes them... for they are sure that when they decide, that decision will be wrong. On this destructive basis no progress is ever possible.

Entrepreneurs are very different.

Each and every decision made opens the possibility for error. This is the real world in which entrepreneurs live and flourish... accepting whatever transpires as yet another valuable learning step, as they walk the road to improving the human condition.

3) Entrepreneurs are "people-people". They understand their work, all their work, is for people, unlike those without the entrepreneurial wherewithal who, in this withering phrase, "love humanity but hate people."

An entrepreneur looks at a given situation and sees people unable to fulfill their God- given potential because of a condition, an obstacle which can, given the idea, the desire, the resources, and their own time and energy, be changed, improved, or even eradicated, sent to the scrap heap of invidious, enfeebling circumstances that the collectivity of entrepreneurs and their active, can-do ways have removed as obstacles to the perfectibility of mankind.

In short, while others immerse themselves in fallibilities and dismay, the entrepreneur activates Teddy Roosevelt's celebrated recommendation to "do the best you can, with what you've got, where you are."

They know to the depths of their being that there is nothing so wrong that cannot be righted by the sum and substance of their parts, their humanity, their problem-solving capabilities... and that je ne sais quoi that distinguishes them from the run of mankind which sees obstacles as finalities... not challenges which they can meet... with grace, joy, and gratitude that they had the chance to serve.

4) Entrepreneurs crash, burn, hurt... and get up to try it all over again.

In the international best-seller "Zorba the Greek" (published 1964), author Mikis Theodarakis writes of a young English entrepreneur who gets entangled with and wiped out by the bad advice and worse assistance of Zorba, who is at best a con man. He follows Zorba's catastrophic advice... and in a memorable scene watches as the Rube Goldberg machine Zorba has created collapses, costing the entrepreneur every cent he has... and more. For an instant, stunned by the implosion of all his prospects, every dream and expectation, he is stupified, angry, lost. Then he shows the true grit of even the grieving entrepreneur, "Teach me to dance," he asks Zorba, not at all the line we expected... but should have. It is what a real entrepreneur would say... and dance the sirtaki.

This is how entrepreneurs face catastrophe... for as Thomas Alva Edison, revered of American entrepreneurs, said, “I haven't failed, I've found 10,000 ways that don't work”, commenting on what he learned from the exasperation of years of "failure." Sublime.

5) Entrepreneurs uplift, never cast down.

No one knows better than an entrepreneur how difficult the improvement of the human condition can be; certainly those without the entrepreneurial disposition and experience cannot.

Thus, on any opportunity, wherever they happen to be, entrepreneurs lift up, encourage, and ease the way. Thus they administer in friendship and human solidarity essential truths and elements which have benefited them and from which hopeful others may benefit, too.

Entrepreneurs carry with them at all times, truths and insights derived from their unique vantage points, practical advice and admonitions, steady advice, always utilitarian, on what to do... and what not to. They never think, as those without entrepreneurial proclivities do, that to give to others is to diminish yourself. Their point of view is radically different -- and always helpful.

And one more thing...

Entrepreneurs, however much they have managed to achieve alone, know that their success is always predicated upon the dedicated assistance and endeavors of the crucial people who constitute their team. It is their honor, their pride and responsibility to recognize and thank these sinews of their success, and they are glad to do so.

When was the last time you did as much for the good people who have helped you? Isn't it time you did, you who aspire to be an entrepreneur?

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Jeffrey Lant is the author of 18 best-selling business books. Republished with author's permission by Vaurn James <a href="http://SuccessRoute.biz">http://SuccessRoute.biz</a>.

Benefit From Internet Marketings Advertising Tips

A method of promotion that used to be the hot new thing in marketing is internet marketing advertising through banner ads. Banner ads haven?t gone away, of course. You still see them every time you?re online, unless you?re luckily using software that blocks them. But I?ll bet if you stop and think of all the banner ads you saw during the short period of time when you were online recently, all of those companies advertising in those banner ads are huge companies with vast advertising budgets. Few small business owners could afford the banner ad rates for something like the spot at the top of your mailbox when you check your Yahoo! Mail. Internet marketing advertising with pay-per-click programs has also changed the face of online promotion. Now, a business owner can have a small ad displayed through a vast program of providing ads on various websites, and be charged a certain fee each time a consumer clicks on the link. It?s essentially paying for traffic, and the traffic is targeted in that the ad should only show on a relevant website. If a website is all about guitars, for instance, and the website owner is in a pay-per-click program, each time someone clicks on one of the guitar-related advertisements displayed, it earns him revenue. And costs the business owner. Another thing that?s changed the internet marketing advertising landscape recently is SEO, or search engine optimization. Websites used to stuff themselves full of keywords to get hits for a variety of difference searches, whether or not the content was really on their website. Now, keyword ?stuffing? as it?s called can actually get a site blackballed from a search. This keeps web searchers from entering keywords like ?apple pie recipe? and getting search engine listings with an adult site at position #3 and a website full of stolen software activation codes at #5. Now during internet marketing advertising, websites have to use keywords correctly to show their content is expert content and not just a list of random keywords most commonly searched that day. The growing sophistication of the search engines makes ?cheating? to get the most hits a foolish thing to do since the engine can actually block your site from coming up in the results. Proper search engine optimization and keyword use can put your site in the top few results, though, and get you more valuable traffic. When you get that traffic, you have to convert browsers to buyers, and the best way to do that is to make sure they see your product or service several times. One of the best methods of internet marketing advertising is by advertising to people who have given you permission to send them emails through an opt-in list. Visitors to your website will be enticed to sign up for your mailing list by you offering something valuable to them for free for doing so. Then you have their permission do some of your most effective internet marketing advertising--sending them very targeted ads.

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Internet Advertising Help-Use Your Popular Search Engines

Internet Advertising Help-Use Your Popular Search Engines

Have you been trying to break into the online world of business and need internet advertising help? You're not alone. Although many small businesses realize the importance of the internet, they often do not take advantage of what Google, Yahoo, Bing and other search engines have to offer. And many people don't even know what Google Maps is all about - but this is essential if you own a brick and mortar business. Similar services exist in Bing and Yahoo too. These are just some of the many internet advertising places. There are many other venues that you can use to promote your business, products and services: 1. Article Directories and Content Sites. Registering with Ezine Articles (and the hundreds of other article directories), Hub Pages and Squidoo is completely free. Your goal with these sites is to create informative articles about your products/services and publish them here. Doing this will earn you credibility, expert status and possibly higer ranking in the search engines once you start bringing in traffic to your site. 2. Search Engine Pay Per Click Platforms: All of the major search engines and many other search engines offer the possibility for you to advertise on their sites and some of the most sophisticated internet advertising help. It works like this. . .you place an ad based on some keywords that are relevent to your business, products or services. All of the search engines give you free tools that you can use to find the keywords that you want to target. You will bid on each keyword that you advertise and the search engines will also help you to identify what your bid should be. Once you have placed your ad, whenever anyone types in the keyword that you targeted into that search engine, your ad will come up. Where it appears depends on how high you placed your bid and how relevent your ad is to the keywords that you specified. 3. Ezine Advertising. Advertising in online magazines, called ezines, is another very effective way to get started with internet advertising. As with all of your advertising efforts, this requires some research on your part. Your goal is to find an ezine which fits your target market and advertsing budget. Don't discount ezines with small subscriber count. They may allow you to advertise for very little and often have very responsive lists. 4. Banner advertising. Placing banner advertisement on high traffic sites within your indusry is also an effective ways to bring in traffic to your own site. 5. Online Classified Ads. Many online classified sites allow you to place free advertisements within restrictions. Upgrading to become a paid member usually allows you to place more sophisticated ads more frequently than if you are a paid member. Each of these methods offers internet advertising help in the form of written instructions, tutorials and support communities within their sites.

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Easy But Effective Tricks To Video Marketing Success

In order to keep up with the competition in this world, you have to make use of many marketing techniques. Some businesses go with internet marketing, others go with affiliate marketing or even network marketing. There another technique that can be just as useful called video marketing, and you'll learn how to harness its power in this article.

Be confident during your video. Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.

If you creative lightning strikes and you get a great idea for a video, film it as soon as you can if you have the equipment to do so. Granted, getting either professional equipment or personnel might seem like the best route to take, but such arrangements can take time. Capture the energy and essence of an idea while it is fresh. Even an amateur video with authenticity can outshine something expertly polished.

If you're selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers.

When searching YouTube for ideas, don't forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, "How to * a book" may lead you to some crafty questions and answers about working with books creatively.

Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.

Make thought-provoking videos. No matter what your video is about, try to have your viewers communicate with you about the content. This can easily be done by having comments enabled on your videos. You could try asking for their feedback about something you talked about, or you could end your videos with questions that you'd like them to answer about related topics.

Content is king on a website, in a magazine or in an online video. What you put out to the world not only tells them who you are but also what you're about. If you want them to become clients or customers, you have to give them what they're looking for in a fun format.

All of the other marketing techniques are great in their own right, but they don't hold a candle to what video marketing can offer. Video marketing adds a certain level of success that is unmatched by anything. This article was packed with video marketing information, so use it to give your business more power.

Vaurn James is the Owner of <a href="http://SuccessRoute.biz">http://SuccessRoute.biz</a>. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Be Your Own Boss Start A Home Business

At some point or another, many people have considered starting their own home business. Who among us wouldn't love to be their own boss, set their own hours, and work out of the comfort of their own home? There are many points to consider, however, when starting your own business. Here's some useful advice. Dress for success. Working at home sometimes makes you feel as if you can sit around in your pajamas. You want to still dress like you are going into the office. This allows you to be productive and focused on your work. No matter what type of home business you start, you must have a marketing plan ready to put into action. Most every business today requires a relationship with the internet, and there are many marketing packages available on the internet as well as through local and national media. A successful business is never without a successful marketing strategy. Take advantage of the signature line in your email program and make sure it includes the link to your website. This simple act can generate numerous sales. All email correspondence with customers, should include this link so that they can easily find their way back to your website to purchase more product. If you are just getting started with your home business, make contact with your friends and family to let them know what you are doing. Word of mouth business can be very powerful, so simply letting them know of your plans is helpful. Consider offering them a discount on your product to get them motivated to purchase something. A good way to gather information on running a home business is join an online forum on the topic. This way, you can connect with other home business owners and converse about your situations. Many people who work from home will have the same issues and problems as you, so you can share solutions. Promote your home business by offering a coupon for a free sample or a discount for your services. People are attracted to free offers, so this is a good way to bring in new customers. People are more willing to try a new business if they do not have to risk their own money to try it. First you should explore the type of business which would appeal to you most. Assess your goals, interests, and capabilities. The most important aspect is that you must enjoy what you are doing day in and day out. Successful entrepreneurs are the ones who feel passionate about the business they own. An entrepreneur cannot feel passionate and driven to success if they do not enjoy what they do! Utilize social networking to the best of your abilities and then some. If you aren't using social networking within your home business, you are losing out on a great communication method that is used by countless businesses today. Social networking improves your communication, visibility, and even your reputation within the target group you have chosen. Write your way to a home based business. If you enjoy writing, and have plenty to say consider a business in article marketing. You can make money by writing content for the internet. You can write at your own pace and market your skills anywhere you want. There is huge potential in article marketing. The idea of starting a home business is appealing to many people, and rightfully so. Starting a home business need not be as daunting as it might seem. The more you have thought out the steps needed, the better prepared you will be to make a success of it.

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Apply These Tips To Your Home Business Plan

Apply These Tips To Your Home Business Plan

Home based businesses can be ideal if they are set up and maintained properly. The following are a set of tips to de-mystify the process of setting up a home business, and running it smoothly. Everyone considering this type of undertaking should arm themselves with lots of solid advice. Take regular breaks throughout your day, but don't get distracted by the home environment. Don't begin complicated home improvement projects or take long, personal calls. Take active breaks to refresh your body and mind, for example a bit of exercise or work in your garden. Unless you live alone, be considerate of the others in your household. Don't let your work take over common spaces or invade someone else's personal area. Don't treat your roommates or family like employees. Make your needs known, but remember that this space is a home first and an office second. Even though you are working at home, it is important that you establish a proper business schedule. By making a proper schedule and sticking to it you are showing others that you are serious about what you are doing. It also shows them that you can be reliable and dependable. To reduce distractions keep your office off limits to children. Have set work hours that enable you to run your business and still have time for your family. Older children should understand not to disturb you while you are working. For your business to succeed your family needs to be supportive and respectful of your work schedule. It is essential to give your web site address to as many search engines as possible, even the small, unknown ones. You want to do everything you can to increase the likelihood that a potential client will come across your site. This step does not take long and could have positive results for you in the future. Promote your home business by running a contest on your web site. It will attract potential customers to your page and possibly result in new sales. Get the word out about your promotion by advertising on social media sites, contest boards, ezines and search engines. The return you receive, will be well worth the extra effort involved. Use your web site to advertise a free product for visitors. This will increase traffic on your site and give potential customers the ability to sample your product. Although it may cost a little money in the beginning, you should make up for it in sales from impressed new customers. Join an affiliate program and sell your products through them as well. You can search online to find several that will meet your needs. This allows your home business to exchange affiliate links and reach a broader customer base, leading to increased sales for your product. It is quick and easy to sign up. Receive consult from a tax professional who is experienced in dealing with your type and size of business. There are several different tax requirements for different businesses, and there could very well be special statuses and credits given for your type of business - so a consult with a professional is always a good idea. Keep everything as organized as possible to make it easier for you to keep your bills paid on time and your customers happy. Find a place with few distractions that you can dedicate to only your home business supplies. It will make the time that you spend working more efficient. There is no such thing as doing too much reading up and researching on how to make a home based business successful. So much needs to be in place and well managed before a home based business is even a possibility. The rewards will be well worth the extra effort.

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Advice That Every Home Business Owner Should Know

You need to have some knowledge of what to do and expect from a home business. You need to know what resources are available to you and who can provide you answers as to what you need for the future of your business. The tips below can help you start.

Do not get caught up in multi-level marketing and get-rich-quick schemes. Your home business should be a legitimate idea, that sells a product or service. If you start gearing yourself towards what seems too good to be true, then you are spinning your wheels. Devise a solid business plan of your own and attain the resources to make it come to life.

You should never try to work for a company that has ethics and values that do not mirror your own. It is hard to convince someone to invest in a business idea or product that you are selling if they can tell that you are not a fan of it yourself.

If you are just getting started it is a good idea to offer something free to your customers. Many people do not want to invest their money into something they are not sure of, so offering them free products/services will give them an idea of what you are selling and let them know the quality of it.

Obtain all necessary permits and licenses. If you sell a product, you may need a state sales-tax certificate, and if customers visit your home, you may need an occupancy permit. License and zoning laws can be complicated but can usually be found online. If you're unsure, it's best to hire a lawyer. Obeying the laws will help you avoid being fined or even losing your business.

If it is possible, attempt to start your home business before leaving your current job. This will allow you to have a steady salary while you begin building the new company. This will also give you a cushion in the unfortunate, but realistic possibility of failure or even complete bankruptcy.

Take the time to showcase your knowledge of your product to others. Write online articles and put your contact information in them. Search for seminars that you can participate in and think of other opportunities to become involved. The reputation of your home business will increase the more you put yourself out there.

Use an attention-grabbing name for your website domain. There are many different websites and you want to make sure that yours stands out from the rest. A catchy name can be the perfect thing to get traffic to your site, it will be easy for a potential customer to remember and easy for them to access.

Find a home business venture that you are actually interested in! This will benefit you in the long run! Otherwise, working from home will be much less enjoyable and a more difficult task. To make a success determine your interests, goals and capabilities - before you become involved in any business!

Your home business website will benefit from things such as search engine optimization. Make friends with people in the same industry, so you can swap banner links with each other. This boosts your page rankings on major search engines, making your website a higher priority among search results. This is an excellent way to boost traffic.

As you have seen in the above tips, there is a lot of knowledge, you can acquire before starting and maintaining a home business, and it is this knowledge that can help you with your future. Do everything you must to ensure the success of your home business for the future. http://www.successroute.biz

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What's Your Social Signal? A primer for using social media.

Before the Internet came along, people would look you in the eye and size you up based on your appearance or perhaps your handshake. These days people judge you based on your Social Signal without possibly ever having met you. This time, there really may be no second chance to correct the wrong message. What's your social signal? It's the vibe, the feeling, the sense that you give off from your social media posts. It's your online "first impression". That's right, it used to be said that people made a judgement about you in the first 30 seconds of meeting you. Now they review your social media posts on Twitter and Facebook and form an impression of you immediately and sometimes permanently. So think about this in the context of being a business owner. Think about what you are posting or not posting, both reveal something about you and your business. Negative posts reflect poorly on you not just now. Long after you're gone, negative, impulsive, ill-advised posts or rants can live on. Not posting or not using social media can also be a problem. The kinds of things you post online form a picture about you, your personality, your interests, what matters to you, your ideas, beliefs and personal and business philosophies. And not just to your friends, but to the the world at large, potential employers, your neighbors, associates, customers, friends and family. Online posts - good and bad - can last forever. The good news is YOU can control the content. You can create the conversation. You can build a lasting positive Social Signal that conveys the right image for yourself and your company. One of the downsides to social media is it that it's INSTANT and LASTING. Censor your posts in consideration for the viewpoint of the reader. After-all successful business owners know that its more about your customer then just being about you. Positive, honest connections with people lead to more profitable long term business relationships and happy customers. So what do you post to give off the right Social Signal? Post and share, tweet or retweet positive, genuine stories, and images. Share images of yourself, your staff, your community projects, your volunteerism, your products. Video sharing is encouraged for promoting your company, products and services. Videos don't have to be ultra professional, a simple web cam will do and a sincere script will work. An honest unpolished approach is refreshing and appreciated by a smart public. Search engines gobble up video content, so produce and share good quality videos with useful content. Be sensitive and thoughtful in your posts in what you say and how you say it. It's a lot easier to take a few moments to consider the best choice of words, then it is to issue an apology - if you even get the chance. If you comment on other social media posts, make them positive statements, helpful, not negative. If you have a company blog, produce useful content, images and video to both help your current customers and draw in new customers (and search engine indexers too). If you are a business owner or consultant, make your posts about your business, present yourself as an expert, whatever it is you know about, share it. It doesn't matter if you are a dog groomer, or an exterminator, make your social posts work to promote a positive image of you and your services. In the online stage, helping is not only well advised it makes good business sense. Help your customers, help your prospects, help yourself by creating a positive Social Signal. I often hear from people who don't see the value of Twitter, or who think Facebook is a waste of time. Ok that's your opinion, and you are welcome to it but understand that the rest of the world IS using those services. Those people are your prospective customers, now and in the future. Those people DO use those services and want to connect with businesses using that medium. You can't ignore this opportunity to grow your business, and reach a worldwide market that is growing and demanding more convenient communication and access. So by NOT having a Facebook account, or a Facebook Fan page for your company or Twitter account, Linked In account, Instagram account and so forth, you are missing out on business opportunities and connections with your customers. In this way NOT posting ALSO plays a role in creating your Social Signal. It sends the wrong signal to your customers that you don't care about connecting with them, that you don't have an online presence, and you aren't keeping up with the times and needs of your customers. It makes your business (and you) look outdated, behind the times, unavailable, unaccountable. So having read this, ask yourself, "What's my Social Signal" What message am I sending about myself, or my business? How will people judge me based on my social media presence? Why not make your Social Signal and your online impression the best it can be.
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About the Author Sandi Hunter is the President and Co-Founder of Worldprofit Inc. For over twenty years, Worldprofit has provided web-based training, support and specialized software and advertising for small and home based business owners. Republished with author's permission.http://SuccessRoute.biz.