Pay Per Click is
perhaps the most effective way to promote a Clickbank affiliate
program possible. Sure, some people make money writing articles.
Sure, some people make money from SEO. However, by and large the
affiliates that really make money through Clickbank do it through pay
per click. What are the secrets to success? Read on to find out.
Secret #1 ? Choose
a High Converting, High Paying Product
Choose a product
that has at least 20 points in its Gravity score. Don?t test new
products, especially when you?re spending money on traffic.
A lot of people
are afraid of promoting products that are ?over saturated.? The
reality is that you can break into markets even if they?re
?saturated.?
However, as a
beginner starting in the 20 ? 50 Gravity range is a very good place
to start. Avoid the 150+ Gravity until you get more familiar with
PPC.
Secret #2 ? Find
Original Angles
Trying to bid on
terms like ?weight loss? is financial suicide. However, what about
bidding on ?Treadmills? or ?Tips for Jogging??
The idea is to try
and find keywords which you can get on the first page for at under
$.20 cents a click. In less competitive markets, you?ll be able to
get tons of traffic through main keywords. Unfortunately, in more
competitive markets you?ll have to get creative.
Come up with
different angles to come at it from. Look for people who?re looking
for the same thing your product offers, but will likely type in a
different keyword.
Secret #3 ?
Meticulous Tracking
One little known
secret in PPC affiliate marketing is that almost all winning
campaigns start out as losing campaigns. If you spend $100 and make
back only $60, that?s actually a winner.
From there, you
optimize your ads and landing pages to continually increase your CTR
and conversion rates. It might cost you $300 in the beginning, but
after your initial testing you?ll have a campaign that can make you
hundreds of dollars a month on complete autopilot.
Every super
affiliate tests their campaigns meticulously. Track everything on a
keyword by keyword level. Use only one keyword per ad group. Write a
unique ad for every keyword.
Secret #4 ?
Different PPC Networks
The first place to
start your testing is Google AdWords. Start out your testing with
Google Only. That means no content network and no partner networks.
See how your
traffic converts on Google only. Then if you?re profitable, expand to
the partner network.
From there, mirror
your campaigns over to Yahoo! Search Marketing and MSM Ad Center.
Only once you?ve
setup these campaigns should you experiment with content network.
Content network comes last, because the traffic is least targeted and
tends to convert the worst.
Summing Up
If you pick a
product with a good conversion rate and a good payout, find unique
angles to promote it from, meticulously track and test starting with
AdWords expanding out, then chances are you have a very solid chance
at building a great PCC campaign.
Vaurn James is the
Owner of <a href="http://SuccessRoute.biz">SuccessRoute.biz</a>.
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